Right Question
My audit-driven AI consultancy — start with a clear map of where AI actually helps a business and where it wouldn't, then prove the highest-value opportunity. Every engagement delivers a Gold Map Audit report: operations mapped, AI opportunities scored, and a prioritized roadmap with execution paths and ROI logic so the next decision is obvious. When that map points to a build, Assessment + Build takes the recommended first move into a working prototype.
2026 – present
Founder
- Founded in 2026 — an audit-driven AI consultancy built on a simple premise: most businesses know AI matters but not where it actually helps, so every engagement starts with a clear map of that first
- Gold Map Audit is the entry product — a one-week engagement that maps operations, scores AI opportunities, and delivers a prioritized Gold Map report with one recommended first move
- Assessment + Build under one roof — the same practice that produces the Gold Map also engineers and ships the prototype when that recommended move is ready to become real
- Human judgment stays in the loop — interviews, scoring, and the final report are reviewed before anything reaches the client; the AI helps process, the consultant decides
The right question is this: where does AI actually help this business, and where would it just be expensive theater? The build, the prototype, the handoff — all of it comes after that answer, not before.
The Context
Most AI engagements I'd seen from the outside picked one lane and stayed there — a strategy deck with no real path to production, or a build with no honest read on whether it solved a problem worth solving. Right Question is built to close that gap inside one relationship: understand the business first, then engineer against what's actually there, always starting with a short discovery before any real commitment to build anything.
The Approach
It starts by mapping how a business actually runs — the handoffs, the manual steps, the places where time quietly leaks — before a single tool gets recommended. Each opportunity is weighed by impact against effort, so what comes out is a short, honest list: what's worth building, and what only looks good in a demo. The strongest candidate gets built into a working prototype and tested against the real workflow before anyone commits to scaling it.